RedTwist is a B2B analytics service that studies the mobile habit-tracker category. We collect, normalize, and package SDK usage, monetization models, cohort behavior, and feature adoption across 2,400+ apps.
Our research infrastructure reverse-engineers public signals from habit-tracker apps to give product teams, investors, and acquirers a structured view of what works.
Paywall structure, price points, trial lengths, promotional cadence, and in-app purchase catalog for every tracked app. Updated weekly.
D1 / D7 / D30 retention derived from review patterns, ranking velocity, and public SDK telemetry. Benchmarked per category.
Map which features (streaks, widgets, Apple Health sync, AI coaches) correlate with retention uplift across the category.
Paid UA spend estimates, creative patterns from ad libraries, and ASO keyword share-of-voice for each competitor.
NLP-clustered user complaints and praise across 40M+ reviews — extract unmet needs and prioritized product gaps.
Custom due-diligence reports on specific apps or publishers. Delivered as PDF + raw CSV within 5 business days.
A preview of the structured data you receive — for illustration only.
All tiers include quarterly category briefings and access to the analyst desk.
For solo founders and small product teams.
For product teams and boutique VCs.
For holding companies and M&A teams.